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Você é um poder de compra de força

//Você é um poder de compra de força

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Car battery with green recycle sign.Você é uma força – adquira!

“Individualmente somos uma gota, juntos somos um oceano”, Ryunosuke Satoro.

Além das ONGs e de algumas organizações experimentais, as empresas querem uma coisa acima de tudo: os lucros. Isso é supersimplificado? Sim talvez. Mas não muito. Os lucros são o KPI universal, o santo graal de praticamente todas as instituições – é para isso que eles são. Essa é a principal razão pela qual eles querem clientes satisfeitos. Porque os clientes felizes compram novamente. Os clientes de compra aumentam as receitas e as receitas mais altas levam a maiores lucros.

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O que isso tem a ver com você?

Você é o único que gasta o dinheiro que eles precisam, para aumentar seus lucros. Isso não é mal nem ruim. É apenas o mercado capitalista, em que a maioria da nossa sociedade moderna é construída. Toda vez que você gasta seu dinheiro em algo que você faz uma declaração – você diz ao vendedor: “Eu gosto disso”. E eles ouvem você! O princípio por trás disso é chamado de demanda e oferta. Quanto mais você comprar um produto, mais ele produzirá e fornecerá. Os produtos que ninguém compra não serão produzidos e distribuídos (Prova científica: Desde que o mercado de MonChhiChi estava saturado nos anos 80, eles não foram vistos novamente! Nenhuma loja de brinquedos desperdiça seu precioso espaço de loja para produtos, que ninguém compra).
Obviamente, as empresas querem satisfazer mais as suas necessidades. Eles trazem variações de produtos e serviços existentes, bem como novas linhas de produtos. Eles experimentam para ver o que funciona e o que não funciona. Se você comprar, você deve estar feliz – então eles produzirão mais. Se você não comprar um produto, ele deixará de produzi-lo.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Como isso funciona na realidade?

Vamos pegar um produto simples, como conservas de tomate, e vamos supor que você viva em um clima onde, graças a estufas modernas, planejamento inteligente e as mais recentes tecnologias agrícolas, o tomate está disponível durante todo o ano por um agricultor local.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

O que acontece quando você compra tomates enlatados? Que mensagem você dá ao departamento de compras do seu supermercado? O que seu fazendeiro local ouvirá? O que seu governo local ouvirá?

tomate em lata Conservas de tomate são produtos com longa vida útil – podem durar vários anos. Para tais produtos, geralmente não há decisão humana envolvida nos processos de compra – tudo funciona automaticamente. Você (e alguns outros) compra tomates enlatados regularmente. O sistema do supermercado “aprende” o consumo médio, e. dentro de um mês. Ele sabe a duração necessária para trazer novas latas e vai em frente para pedir ao atacadista local.

O atacadista local faz o mesmo – seu sistema fará o pedido do atacadista, por exemplo, na Itália (ou onde quer que seja mais barato tirá-los). Dependendo de seu contrato, uma das duas partes reservará a capacidade de transporte de uma empresa de encaminhamento, que solicitará novos contêineres e contêineres de seus fornecedores. E eles precisarão de aço novo de China produzir esses novos contêineres e navios. No processo, novas perfuratrizes serão criadas para fornecer mais petróleo para produção e transporte. Tudo isso porque você ama seus tomates enlatados.

Exagerado? Bem, talvez um pouquinho – mas você entende a foto.

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Sim, mas isso não é um monte de empregos?

Car battery with green recycle sign.Porra, você está certo! Como poderíamos não ver isso ?! Gastar seu dinheiro com os tomates enlatados cria e economiza milhares de empregos a longo prazo. Mas espere. O que acontece com o agricultor local e o mercado local? Para quem eles venderão seus produtos se você comprar do exterior? E se eles não podem vender, como eles ganharão dinheiro para comprar produtos ou serviços da empresa em que você trabalha?

Claro, o comércio internacional criou muitos empregos. O mercado não regulamentado pode ser brutal, quando se trata de empregos – pergunte ao seu fazendeiro local. Ele está enfrentando a concorrência de países com melhor clima, provavelmente menos regulamentações rígidas para pesticidas, menos direitos aos trabalhadores, menos impostos e mais provavelmente apoio governamental para certos produtos quando eles são exportados (discutindo por que os governos apóiam a superprodução). de bens iria encher um livro – talvez nós vamos descrever isso em um artigo separado).

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Carga ambiental

Não só você tem o poder de decidir, quem e onde terá um emprego – você também decide as conseqüências ambientais. Como exposto acima, o comércio internacional produz e libera muito CO2. Mesmo se você pegar seus tomates enlatados do supermercado de bicicleta – isso não reduzirá muito a produção de CO2.

Observando de perto o seu comportamento de compra, o supermercado e a cadeia de suprimentos ouvem e compreendem, se você está preocupado com o meio ambiente. Mesmo quando a opinião pessoal deles for diferente, eles ouvirão você. Você quer mercadorias de longe, longe? Isso é o que é preciso para conseguir seu dinheiro? “Nós vamos fazer isso – porque se não o fizermos, então a competição vai!”[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”rgba(232,215,213,0.88)” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”25px” padding_right=”25px” padding_bottom=”25px” padding_left=”25px” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

O ativismo não é necessariamente cansativo

Você não precisa andar cantando “Mais empregos” ou “Salvar o meio ambiente” em frente à sede da sua rede de supermercados mais odiada. É muito mais fácil promover mudanças (e ter mais chances de ser bem-sucedido) usando seus super-poderes como um cliente que gasta dinheiro. Compre, se possível, de produtores locais. Se não visar as empresas nacionais. Ir para frutas e legumes sazonais – não há necessidade de comer morangos durante todo o ano. Gosta de comê-los quando eles estão na temporada, então estamos ansiosos para o próximo ano.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Embrulhar

Car battery with green recycle sign.“O dinheiro faz o mundo girar ”ainda é válido na economia moderna. Em nosso moderno mundo – usar sistemas de análise de comportamento, análise preditiva, cadeia de suprimentos automatizada – como você gasta o seu dinheiro é mais importante do que nunca. É seu poder e sua responsabilidade enviar os sinais corretos. Está em suas mãos (e em sua carteira), produtos que são vendidos em nossos supermercados, de onde eles vêm e onde as pessoas manterão seus empregos.

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Surf em …

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2018-10-12T12:23:08+00:00By |Categories: Reciclagem ampla|0 Comments

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Car battery with green recycle sign.你是一股力量 – 拥有它！

“单独我们是一滴，我们在一起就是海洋”，Ryunosuke Satoro。

除了非政府组织和一些实验组织，公司首先需要一件事：利润。这简单了吗？也许吧。但并不多。利润是普遍的关键绩效指标，几乎所有机构的圣杯 – 这就是它们所追求的。这是他们想要快乐客户的主要原因。因为快乐的顾客再次购买。购买客户可以增加收入，增加收入可以增加利润。

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这与你有什么关系？

你是那些花钱所需的人，以增加他们的利润。这不是邪恶也不是坏事。它只是资本主义市场，我们现代社会的大多数都建立在它的基础之上。每当你把钱花在你做出陈述的事情上时 – 你告诉卖家：“我喜欢那样”。他们听到你了！其背后的原理称为需求和供应。您购买的产品越多，它们生产和提供的产品就越多。没有人购买的产品将不会生产和销售（科学证明：由于MonChhiChi的市场在20世纪80年代已经饱和，他们再也没有见过！没有玩具店浪费他宝贵的商品空间用于产品，没有人购买）。
显然，公司希望满足您的更多需求。它们带来了现有产品和服务的变化以及新的产品线。他们试验看哪些有效，哪些无效。如果你买，你一定很开心 – 所以他们会生产更多。如果你不买产品，他们就会停止生产。[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

它在现实中如何运作？

让我们来一个简单的产品，如罐装番茄，让我们假设你生活在一个气候，由于现代温室，智能规划和最新的农业技术，西红柿全年都可以从当地农民那里获得。[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

购买番茄罐头会发生什么？你给超市的采购部门发了什么信息？你当地的农民会听到什么？你当地政府会听到什么？

консервы помидоры 番茄罐头是保质期长的产品 – 可能持续数年。对于此类产品，购买流程通常不涉及人为决策 – 一切都自动生效。你（以及其他一些人）经常买罐装西红柿。超市系统“学习”平均消费，例如一个月内。它知道引入新罐头所需的时间，并从当地批发商处订购。

当地批发商也这样做 – 他的系统将从批发商那里订购，例如在意大利（或从哪里获得它们最便宜）。根据他们的合同，双方中的一方将保留运输公司的运输能力，该运输公司将从其供应商订购新的集装箱和集装箱船。他们需要中国的新钢材来生产这些新的集装箱和船舶。在此过程中，将建立新的钻机，为生产和运输提供更多的石油。这一切都是因为你喜欢你的西红柿罐头。

夸张的？好吧，也许是一点点 – 但你得到了图片。

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是的，但这不是很多工作吗？

Car battery with green recycle sign.该死，你说得对！我们怎么能看不到？！从长远来看，花在罐装西红柿上的钱会创造并挽救成千上万的就业机会。可是等等。您当地的农民和当地市场会发生什么？如果您从国外购买，他们会向谁销售产品？如果他们不能出售，他们将如何赚取钱来购买您工作的公司的产品或服务？

当然，国际贸易创造了很多就业机会。当涉及到工作时，无管制的市场可能是残酷的 – 请问当地的农民。他面临着来自气候较好的国家的竞争，很可能是对农药的监管不那么严格，工人权利较少（如果有的话），税收减少以及政府对某些产品出口时的政府支持（讨论为什么政府支持生产过剩）商品会填满一本书 – 也许我们会在另一篇文章中描述。

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环境负担

您不仅有权决定，谁和哪里有工作 – 您还决定环境后果。如上所述，国际贸易产生并释放大量二氧化碳。即使你骑自行车从超市拿起罐装西红柿 – 也不会减少二氧化碳的产量。

仔细观察您的购买行为，超市和供应链背后听到并理解，无论您是否关注环境。即使他们的私人意见可能不同 – 他们也会听你的。你想要远方的货物吗？这就是获得你的钱所需要的？ “我们会这样做 – 因为如果我们不这样做，那么比赛将会发生！”

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行动不一定是累人的

您不需要在最讨厌的连锁超市的总部门前吟唱“更多工作”或“拯救环境”。通过将超级大国用作资金支出客户，可以更容易地推动变革（并且更有可能成功）。如果可能，从当地生产商处购买。如果不是针对国家公司。选择时令水果和蔬菜 – 全年无需吃草莓。喜欢在季节吃它们，然后期待明年。

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结束

Car battery with green recycle sign.“金钱使世界转“仍然有效现代经济学。在我们的现代世界 – 使用行为分析系统，预测分析，自动化供应链 – 您如何花钱比以往任何时候都更重要。发送正确的信号是你的力量和责任。它掌握在您的手中（和您的钱包），哪些产品在我们的超市销售，他们来自哪里以及人们将在哪里保住工作。

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冲浪……

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2018-09-27T14:37:41+00:00By |Categories: 回收黑客, 循環經濟|0 Comments

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Car battery with green recycle sign.Übe Deine Macht bewusst aus

“Einzeln sind wir ein Tropfen, zusammen sind wir ein Ozean”, Ryunosuke Satoro.

Neben NGOs und einigen experimentellen Organisationen wollen die Unternehmen vor allem eins: Gewinne. Ist das zu stark vereinfacht? Ja vielleicht. Aber nicht um viel. Profite sind der universelle KPI, der heilige Gral praktisch aller Institutionen – danach streben sie. Das ist der Hauptgrund, warum sie glückliche Kunden wollen. Weil glückliche Kunden wieder kaufen. Kaufende Kunden steigern den Umsatz und höhere Umsätze führen zu höheren Gewinnen.

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Was hat das mit dir zu tun?

Du bist diejenige, die das Geld ausgibt, das sie brauchen, um ihren Profit zu steigern. Das ist weder böse noch schlecht. Es ist nun mal der kapitalistische Markt, auf dem die Mehrheit unserer modernen Gesellschaft aufgebaut ist. Jedes Mal, wenn Du Dein Geld für etwas ausgibst, machst Du zeitgleich eine Aussage. Du  sagst dem Verkäufer: “Ich mag das”. Und sie hören dich! Das Prinzip dahinter heißt Angebot und Nachfrage. Je mehr Du von einem Produkt kaufst, desto mehr werden sie produzieren und bereitstellen. Produkte, die niemand kauft, werden nicht produziert und vertrieben (Wissenschaftlicher Beweis (und trauriges Beispiel): Da der Markt für MonChiChi in den 1980er Jahren gesättigt war, wurden sie nie wieder gesehen! Kein Spielzeugladen verschwendet seine kostbare Ladenfläche für Produkte, die niemand kauft).
Unternehmen wollen mehr von Deinen Bedürfnissen erfüllen. Sie bringen Variationen bestehender Produkte und Dienstleistungen sowie neue Produktlinien auf den Markt. Sie experimentieren, um zu sehen, was funktioniert und was nicht. Wenn die Kunden kaufen, müssen Sie glücklich sein, also werden die Unternehmen mehr produzieren. Wenn der Markt kein Produkt kauft, hören sie auf, es zu produzieren.

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Wie funktioniert es in der Realität?

Nehmen wir ein einfaches Produkt wie Dosentomaten und nehmen wir an, Du lebst in einem Klima, in dem dank moderner Gewächshäuser, intelligenter Planung und modernster Agrartechnologien das ganze Jahr über Tomaten von einem lokalen Bauer angeboten werden.

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Was passiert beim Kauf von Tomaten in Dosen? Welche Botschaft gibst Du an die Einkaufsabteilung Deines Supermarktes? Was wird der lokaler Bauer hören?

eingemacht Tomaten Tomaten in Dosen sind Produkte mit langer Haltbarkeit – sie können mehrere Jahre im Regal stehen. Für solche Produkte ist in der Regel keine menschliche Entscheidung in Kaufprozesse involviert – alles funktioniert automatisch. Du (und ein paar andere) kaufen regelmäßig Tomaten in Dosen. Das System des Supermarkts “lernt” den durchschnittlichen Verbrauch z.B. innerhalb eines Monats. Es weiß, wie lange es dauert, neue Dosen angeliefert zu bekommen, und bestellt entsprechend frühzeitig vom lokalen Großhändler.

Der lokale Großhändler macht das gleiche – sein System wird vom internationalen Großhändler bestellen, z.B. in Italien (oder wo immer es am billigsten ist, sie zu bekommen). Je nach Vertrag wird eine der beiden Parteien Transportkapazitäten von einer Spedition reservieren, die ihrerseits wiederum neue Container und Containerschiffe von ihren Lieferanten bestellt. Diese werden neuen Stahl von China brauchen, um die neuen Container und Schiffe zu produzieren. Im weiteren Verlauf werden neue Bohrgeräte angeschafft, um mehr Öl für Produktion und Transport bereitzustellen. All das, weil Du Deine Tomaten aus der Dose möchtest.

Übertrieben? Nun, vielleicht ein kleines bisschen – aber Du bekommst ein Bild.

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Ja, aber sind das nicht viele Jobs?

Auto Batterie mit grünem Recycling-Zeichen. Verdammt, Du hast Recht! Wie konnten wir das nicht sehen?! Wenn Du Dein Geld für die Tomaten in Dosen ausgibst, kannst Du auf lange Sicht Tausende von Arbeitsplätzen schaffen und bewahren. Aber warte. Was passiert mit Deinem lokalen Landwirt und Deinem lokalen Markt? An wen werden sie ihre Produkte verkaufen, wenn Du aus dem Ausland kaufst? Und wenn sie nicht verkaufen können, wie werden sie Geld verdienen, um Produkte oder Dienstleistungen von dem Unternehmen zu kaufen, für das Du arbeitest?

Der internationale Handel hat natürlich viele Arbeitsplätze geschaffen. Der unregulierte Markt kann brutal sein, wenn es um Arbeitsplätze geht – fragen Deinen lokalen Landwirt. Er steht vor einem Wettbewerb aus Ländern mit besserem Klima, höchstwahrscheinlich weniger strengen Vorschriften für Pestizide, weniger (wenn überhaupt) Arbeitnehmerrechten, weniger Steuern und höchstwahrscheinlich staatlicher Unterstützung für bestimmte Produkte beim Export (Zu diskutieren, WARUM Regierungen die Überproduktion unterstützen, würden ein Buch füllen – vielleicht beschreiben wir das in einem separaten Artikel).

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Umweltbelastung

Du hast nicht nur die Entscheidungsgewalt, wer und wo einen Arbeitsplatz hat – Du entscheidest auch über Umweltfolgen. Wie oben dargelegt, wird im internationalen Handel viel CO2 produziert bzw. freigesetzt. Selbst wenn Du Deine Tomatenkonserven mit dem Fahrrad aus dem Supermarkt holst – das wird die CO2-Produktion nicht stark reduzieren.

Beobachte Dein Kaufverhalten genau, denn der Supermarkt und die dahinter liegende Lieferkette hören und verstehen, ob Du Dich um die Umwelt sorgst. Auch wenn ihre private Meinung anders sein könnte – sie werden Dir zuhören. Du willst Produkte von weit, weit weg? Das ist, was es braucht, um an Dein Geld zu kommen? “Wir werden es tun – denn wenn nicht wir, dann wird die Konkurrenz die Bedürfnisse befriedigen!”

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Aktivismus ist nicht unbedingt ermüdend

Du musst nicht vor dem Hauptsitz deiner bestgehassten Supermarktkette “Mehr Jobs” oder “Rette die Umwelt” singen. Es ist so viel einfacher, Veränderungen voranzutreiben (und gleichzeitig wahrscheinlicher, erfolgreich zu sein), indem Du Deine Supermächte als Kunde anwendest. Kaufe – wenn möglich – von lokalen Produzenten. Wenn nicht, schau Dich nach nationalen Unternehmen um. Wähle saisonales Obst und Gemüse. Musst Du das ganze Jahr über Erdbeeren essen? Genießen sie, wenn sie in der Saison sind und freu´ Dich nach der Saison auf das nächste Jahr.

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Zusammenfassung

Car battery with green recycle sign.“Geld regiert die Welt ” gilt in der modernen Wirtschaft mehr denn je. In unserer modernen Welt – Mithilfe von Verhaltensanalyse-Systemen, vorausschauender Planung, automatisierter Lieferkette – ist es unheimlich wichtig, wofür Du Dein Geld ausgibst. Es ist Deine Macht und Deine Verantwortung, die richtigen Signale zu senden. Es liegt in Deinen Händen (und Deiner Geldbörse), welche Produkte in unseren Supermärkten verkauft werden, woher sie kommen und wo die Leute ihren Job behalten.

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Surfen auf …

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2018-10-09T16:35:26+00:00By |Categories: Kreisförmig Wirtschaft, Recycling hacks|0 Comments

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[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]Car battery with green recycle sign.Вы – сила – владеете ею!

«Индивидуально мы одна капля, вместе мы океан», Рюносукэ Саторо.

Помимо НПО и нескольких экспериментальных организаций компании хотят прежде всего: прибыль. Это упрощено? Да, может быть. Но не много. Прибыль – это универсальный KPI, святой грааль практически всех учреждений – вот что им нужно. Это главная причина, по которой они хотят счастливых клиентов. Потому что счастливые клиенты покупают снова. Приобретение клиентов увеличивает доходы и более высокие доходы приводит к увеличению прибыли.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”https://www.earthsquad.global/wp-content/uploads/2018/06/4-28.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”30px” margin_bottom=”30px” padding_top=”70px” padding_right=”70px” padding_bottom=”70px” padding_left=”70px”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”rgba(232,215,213,0.88)” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”25px” padding_right=”25px” padding_bottom=”25px” padding_left=”25px” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Что это связано с вами?

Вы тот, кто тратит деньги, которые им нужны, чтобы увеличить свою прибыль. Это не зло или плохо. Это просто капиталистический рынок, на который опирается большинство нашего современного общества. Каждый раз, когда вы тратите свои деньги на то, что вы делаете, вы говорите продавцу: «Мне это нравится». И они слышат вас! Принцип, лежащий в его основе, называется спросом и предложением. Чем больше вы покупаете продукт, тем больше они будут производить и предоставлять. Продукты, которые никто не покупает, не будут выпускаться и распространяться (научное доказательство. Поскольку рынок для MonChhiChi был насыщен в 1980-х годах, их больше не видели! Никакой магазин игрушек не тратит драгоценное место для магазина на продукты, которые никто не покупает).
Очевидно, что компании хотят выполнить больше ваших потребностей. Они привносят вариации существующих продуктов и услуг, а также новые линии продуктов. Они экспериментируют, чтобы увидеть, что работает, а что нет. Если вы покупаете, вы должны быть счастливы – так что они будут производить больше. Если вы не купите продукт, они перестанут его производить.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Как это работает на самом деле?

Давайте возьмем простой продукт, такой как консервированные помидоры, и предположим, что вы живете в климате, благодаря современным теплицам, умному планированию и новейшим сельскохозяйственным технологиям помидоры доступны круглый год у местного фермера.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Что происходит, когда вы покупаете консервированные помидоры? Какое сообщение вы сообщаете отделу закупок вашего супермаркета? Что услышит ваш местный фермер? Что услышит ваше местное правительство?

консервы помидоры Консервированные помидоры – продукты длительного хранения – они могут длиться несколько лет. Для таких продуктов обычно не существует человеческого решения, связанного с процессами покупки – все работает автоматически. Вы (и некоторые другие) регулярно покупаете консервированные помидоры. Система супермаркета «учит» среднее потребление, например. В течении месяца. Он знает, сколько времени требуется, чтобы вносить новые банки, и идет вперед по заказу от местного оптовика.

Местный оптовик делает то же самое – его система будет заказывать у оптового торговца, например. в Италии (или куда дешевле их получить). В зависимости от их контракта одна из двух сторон резервирует транспортную способность у экспедиторской компании, которая будет заказывать новые контейнеры и контейнеровозы у своих поставщиков. И они нуждаются в новой стали из Китай для производства этих новых контейнеров и кораблей. В процессе будут созданы новые буровые установки для обеспечения большего объема нефти для производства и транспортировки. Все это потому, что вы любите свои консервированные помидоры.

Преувеличены? Ну, может быть, немного, но вы получите картину.

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Да, но не так ли много рабочих мест?

Автомобиль аккумулятор с зеленым знаком рециркуляции Черт, ты прав! Как мы не могли этого видеть ?! Тратя ваши деньги на консервированные помидоры создает и экономит тысячи рабочих мест в долгосрочной перспективе. Но ждать. Что произойдет с вашим местным фермером и вашим местным рынком? Кому они будут продавать свою продукцию, если вы покупаете ее из-за границы? И если они не могут продать, как они будут зарабатывать деньги, чтобы покупать товары или услуги у компании, в которой вы работаете?

Конечно, международная торговля создала много рабочих мест. Нерегулируемый рынок может быть жестоким, когда дело касается рабочих мест – спросите своего местного фермера. Он сталкивается с конкуренцией со стороны стран с лучшим климатом, скорее всего, с менее строгими правилами в отношении пестицидов, меньшими (если вообще) правами трудящихся, меньшими налогами и, скорее всего, государственной поддержкой определенных продуктов при их экспорте (обсуждение вопроса о том, почему правительства поддерживают перепроизводство товаров будет заполнять книгу – возможно, мы опишем это в отдельной статье).

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Экологическая нагрузка

Вы не только можете решить, кто и где будет работать – вы также решаете экологические последствия. Как указано выше, международная торговля производит и выпускает много СО2. Даже если вы заберете свои консервированные помидоры из супермаркета на велосипеде – это не приведет к значительному сокращению производства CO2.

Внимательно наблюдая за своим поведением покупки, супермаркет и цепочка поставок слышат и понимают, беспокоитесь ли вы об окружающей среде. Даже когда их личное мнение может быть другим – они будут слушать вас. Вы хотите товары далеко, далеко? Это то, что нужно, чтобы получить ваши деньги? «Мы сделаем это, потому что, если мы этого не сделаем, тогда конкурс будет!»[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”rgba(232,215,213,0.88)” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”25px” padding_right=”25px” padding_bottom=”25px” padding_left=”25px” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Активизм не обязательно утомительный

Вам не нужно ходить, повторяя «Больше вакансий» или «Сохранить окружающую среду» перед штаб-квартирой вашей сети ненавистнейших супермаркетов. Намного легче управлять изменением (и, скорее всего, быть успешным), используя ваши сверхдержавы в качестве клиента, проводящего денежные расходы. Покупайте, по возможности, у местных производителей. Если не нацелены на национальные компании. Пойдите для сезонных фруктов и овощей – не нужно есть клубнику круглый год. Наслаждайтесь едой, когда они в сезон, а затем с нетерпением ждем следующего года.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Обернуть

Car battery with green recycle sign.“Деньги делают мир обходится “по-прежнему действует в современной экономике. В нашем современном мир – использование систем анализа поведения, интеллектуальный анализ, автоматизированная цепочка поставок – как вы тратите свои деньги, как никогда важно. Это ваша сила и ваша ответственность посылать правильные сигналы. Это в ваших руках (и ваш кошелек), какие продукты продаются в наших супермаркетах, откуда они родом и где люди будут работать.

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Посидеть на …

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2018-10-11T09:26:53+00:00By |Categories: Утилизация отходов, Циркулярная экономика|0 Comments

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Coche batería con letrero de reciclaje verde Eres una fuerza, ¡tenlo!

“Individualmente somos una gota, juntos somos un océano”, Ryunosuke Satoro.

Además de las ONG y algunas organizaciones experimentales, las empresas quieren una cosa por encima de todo: los beneficios. ¿Eso está demasiado simplificado? Si quizas. Pero no mucho. Los beneficios son el KPI universal, el santo grial de prácticamente todas las instituciones: eso es lo que buscan. Esa es la razón principal por la que quieren clientes felices. Porque los clientes felices vuelven a comprar. Los clientes que compran aumentan los ingresos y los mayores ingresos generan mayores ganancias.

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¿Qué tiene eso que ver contigo?

Usted es quien gasta el dinero que necesita para aumentar sus ganancias. Esto no es malo ni malo. Es solo el mercado capitalista, sobre el que se basa la mayoría de nuestra sociedad moderna. Cada vez que gastas tu dinero en algo, haces una declaración: le dices al vendedor: “Me gusta eso”. ¡Y te escuchan! El principio detrás de esto se llama demanda y oferta. Cuanto más compre un producto, más producirán y proporcionarán. Los productos que nadie compra no se producirán ni distribuirán (Prueba científica: desde que el mercado de MonChhiChi se saturó en la década de 1980, no se han vuelto a ver. Ninguna tienda de juguetes desperdicia su precioso espacio de compra de productos que nadie compra).
Obviamente, las empresas quieren satisfacer más sus necesidades. Traen variaciones de productos y servicios existentes, así como nuevas líneas de productos. Experimentan para ver qué funciona y qué no. Si compras, debes ser feliz, para que produzcan más. Si no compras un producto, dejarán de producirlo.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

¿Cómo funciona en realidad?

Tomemos un producto simple como tomates enlatados y supongamos que vive en un clima donde, gracias a los invernaderos modernos, la planificación inteligente y las últimas tecnologías agrícolas, los tomates están disponibles todo el año de un granjero local.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

¿Qué sucede cuando compras tomates enlatados? ¿Qué mensaje le das al departamento de compras de tu supermercado? ¿Qué escuchará su granjero local? ¿Qué escuchará tu gobierno local?

консервы помидоры Los tomates en conserva son productos con una larga vida útil, pueden durar varios años. Para tales productos, generalmente no hay una decisión humana involucrada en los procesos de compra, todo funciona automáticamente. Usted (y algunos otros) compra regularmente tomates enlatados. El sistema del supermercado “aprende” el consumo promedio, p. dentro de un mes. Conoce la duración que lleva traer las latas nuevas, y sigue con el pedido del mayorista local.

El mayorista local hace lo mismo: su sistema ordenará al mayorista, p. en Italia (o donde sea más barato conseguirlos). Dependiendo de su contrato, una de las dos partes reservará la capacidad de transporte de una empresa de transporte, que solicitará nuevos contenedores y buques portacontenedores a sus proveedores. Y necesitarán acero nuevo de China para producir esos nuevos contenedores y barcos. En el proceso, se crearán nuevas plataformas de perforación para proporcionar más petróleo para la producción y el transporte. Todo eso porque amas tus tomates enlatados.

¿Exagerado? Bueno, tal vez un poquito, pero entiendes la imagen.

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Sí, pero ¿no son muchos los trabajos?

Coche batería con letrero de reciclaje verde ¡Maldición, tienes razón! ¿Cómo no pudimos ver eso? Gastar su dinero en los tomates enlatados crea y ahorra miles de trabajos en el largo plazo. Pero espera. ¿Qué pasa con su agricultor local y su mercado local? ¿A quién le venderán sus productos si compra en el extranjero? Y si no pueden vender, ¿cómo van a ganar dinero para comprar productos o servicios de la empresa para la que trabajan?

Por supuesto, el comercio internacional creó muchos puestos de trabajo. El mercado no regulado puede ser brutal, cuando se trata de trabajos, pregúntele a su agricultor local. Está enfrentando competencia proveniente de países con mejores condiciones climáticas, probablemente regulaciones menos estrictas para pesticidas, menos (si es que lo hace) derechos de los trabajadores, menos impuestos y probablemente el apoyo gubernamental para ciertos productos cuando se exportan (discutiendo POR QUÉ los gobiernos apoyan la sobreproducción de productos llenaría un libro; tal vez lo describamos en un artículo aparte).

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Carga ambiental

No solo tiene el poder de decidir, quién y dónde tendrá un trabajo, sino que también decide las consecuencias ambientales. Como se indicó anteriormente, el comercio internacional produce y libera una gran cantidad de CO2. Incluso si recoge sus tomates enlatados del supermercado en bicicleta, no reducirá mucho la producción de CO2.

Observando atentamente su comportamiento de compra, el supermercado y la cadena de suministro escuchan y comprenden si le preocupa el medio ambiente. Incluso cuando su opinión privada sea diferente, te escucharán. ¿Quieres productos de muy, muy lejos? Eso es lo que se necesita para obtener su dinero? “Lo haremos, porque si no lo hacemos, ¡entonces la competencia lo hará!”

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El activismo no es necesariamente agotador

No es necesario que camines cantando “Más trabajos” o “Salvemos el medio ambiente” frente a la sede de tu cadena de supermercados más odiada. Es mucho más fácil impulsar el cambio (y es más probable que tenga éxito) utilizando tus superpoderes como un cliente que gasta dinero. Compre, si es posible, de productores locales. Si no es objetivo para empresas nacionales. Opte por frutas y verduras de temporada, sin necesidad de comer fresas durante todo el año. Disfruta de comerlos cuando estén en temporada, luego espera el próximo año.

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Envolver

Car battery with green recycle sign.“El dinero hace el mundo go round ”sigue siendo válido en la economía moderna. En nuestro moderno mundo : uso de sistemas de análisis de comportamiento, análisis predictivo, cadena de suministro automatizada: cómo gasta su dinero es más importante que nunca. Es su poder y su responsabilidad enviar las señales correctas. Está en sus manos (y en su billetera), qué productos se venden en nuestros supermercados, de dónde vienen y dónde las personas mantendrán sus trabajos.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_separator style_type=”single solid” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”rgba(193,25,120,0.73)” top_margin=”5%” bottom_margin=”5%” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”25%” alignment=”center” /][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Navegar en…

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2018-10-04T11:27:54+00:00By |Categories: Economía circular, Reciclaje piratear|0 Comments

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Car battery with green recycle sign.You are a force – own it!

“Individually we are one drop, together we are an ocean”,  Ryunosuke Satoro.

Apart from NGOs and a few experimental organizations, the companies want one thing above all: Profits. Is that oversimplified? Yes, maybe. But not much. Profits are the universal KPI, the holy grail of practically all institutions – that’s what they are after. That’s the main reason why they want happy customers. Because happy customers buy again. Buying customers increase revenues and higher revenues lead to increased profits.

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What does that have to do with you?

You are the one who spends the money that they need, to increase their profits. This is not evil nor bad. It’s just the capitalistic market, that majority of our modern society is built upon. Every time you spend your money on something, you make a statement – you tell the seller: “I like that”. And they hear you! The principle behind this is called demand and supply. The more you buy of a product, the more they’ll produce and provide. Products that nobody buys, will not be produced and distributed (Scientific proof: Since the market for MonChhiChi was saturated in the 1980s, they haven’t been seen again! No toy store wastes his precious shop space for products that nobody buys).
Obviously, companies want to fulfill more of your needs. They bring variations of existing products and services as well as new lines of products. They experiment to see what works and what doesn’t. If you buy, you must be happy – so they’ll produce more. If you don’t buy a product, they’ll stop producing it.

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How does it work in reality?

Let’s take a simple product like canned tomatoes and let’s assume you live in a climate where thanks to modern greenhouses, smart planning and latest agricultural technologies, tomatoes are available all year round from a local farmer.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

What happens when you buy canned tomatoes? What message do you give to the purchasing department of your supermarket? What will your local farmer hear? What will your local government hear?

canned tomatoesCanned tomatoes are products with long shelf life – they may last several years. For such products there is usually no human decision involved in the purchasing processes – everything works automatically. You (and a few others) buy canned tomatoes regularly. The system of the supermarket “learns” the average consumption e.g. within a month. It knows the duration it takes to bring in new cans, and goes ahead to order from the local wholesaler.

The local wholesaler does the same – his system will order from the wholesaler e.g. in Italy (or wherever it is cheapest to get them from). Depending on their contract, one of the two parties will reserve transportation capacity from a forwarding company, which will order new containers and container ships from their suppliers. And they will need new steel from China to produce those new containers and ships. In the process new drill rigs will be created to provide more oil for production and transport. All that because you love your canned tomatoes.

Exaggerated? Well, maybe a tiny bit – but you get the picture.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Yes, but isn’t that a lot of jobs?

Car battery with green recycle sign.Damn, you’re right! How could we not see that?! Spending your money on the canned tomatoes creates and saves thousands of jobs on the long run. But wait. What happens to your local farmer and your local market? To whom will they sell their products if you buy from abroad? And if they can’t sell, how will they earn money in order to buy products or services from the company that you work for?

Of course, international trade created a lot of jobs. The unregulated market can be brutal when it comes to jobs – ask your local farmer. He is facing competition coming from countries with better climate, most probably less strict regulations for pesticides, less (if at all) workers’ rights, less taxes and most probably governmental support for certain products when they’re exported (discussing WHY governments support overproduction of goods would fill a book – maybe we’ll describe that in a separate article).

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Environmental burden

Not only do you have the power to decide who and where will have a job; you also decide the environmental consequences. International trade produces and releases a lot of CO2. Even if you pick up your canned tomatoes from the supermarket by bike – it won’t reduce the CO2 production enough.

Watching your buying behavior closely, the supermarket and the supply chain behind hear and understand, whether you are concerned about the environment. Even if their private opinion is different, they’ll listen to you. You want goods from far, far away? That’s what it takes to get your money? “We’ll do it – because if we don’t, the competition will!”

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Activism is not necessarily tiring

You don’t need to walk chanting “More Jobs” or “Save the environment” in front of the headquarter of your best-hated supermarket chain. It’s so much easier to drive change (and more likely to be successful) by using your super-powers as a money spending customer. Buy, if possible, from local producers. If not aim for national companies. Go for seasonal fruits and vegetables – no need to eat strawberries all year round. Enjoy eating them when they are in season, then look forward to next year.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”set_block” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Wrap up

Car battery with green recycle sign.“Money makes the world go round” is still valid in modern economics. In our modern world – using behavior analysis systems, predictive analysis, automated supply chain – how you spend your money is more important than ever. It’s your power and your responsibility to send the right messages. It is in your hands (and your wallet), which products are sold in our supermarkets, where they come from and where people will keep their jobs.

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Surf on…

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2018-10-14T16:23:34+00:00By |Categories: Circular Economy, Recycling hacks|0 Comments

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