{"id":23930,"date":"2018-08-22T15:50:34","date_gmt":"2018-08-22T15:50:34","guid":{"rendered":"http:\/\/www.earthsquad.global\/company-portrait-all-birds\/"},"modified":"2018-10-15T10:42:27","modified_gmt":"2018-10-15T10:42:27","slug":"company-portrait-all-birds","status":"publish","type":"post","link":"https:\/\/www.earthsquad.global\/pt-pt\/company-portrait-all-birds\/","title":{"rendered":"Company Portrait: All Birds"},"content":{"rendered":"

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Os efeitos ambientais negativos da ind\u00fastria de cal\u00e7ados <\/a> est\u00e3o bem documentados . A ind\u00fastria utiliza muitos produtos qu\u00edmicos perigosos, que t\u00eam um impacto adverso significativo no meio ambiente e nos funcion\u00e1rios. 1 <\/sup> Isso \u00e9 ainda mais complicado por uma complexa cadeia de valor, desde a mat\u00e9ria-prima at\u00e9 a f\u00e1brica e o consumidor.<\/p>\n

Um par t\u00edpico de t\u00eanis para corrida gera 30 libras de emiss\u00f5es de mon\u00f3xido de carbono, o equivalente a manter uma l\u00e2mpada de 100 watts ligada por uma semana, de acordo com uma avalia\u00e7\u00e3o do ciclo de vida conduzida pelo MIT. 2 <\/sup> Em 2010, os consumidores compraram quase 25 bilh\u00f5es de sapatos em todo o mundo.<\/p>\n

[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=”2_5″ layout=”2_5″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”11001″ max_width=”” style_type=”glow” stylecolor=”” hover_type=”zoomin” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https:\/\/www.earthsquad.global\/wp-content\/uploads\/2018\/08\/allbirds_shoes.jpg[\/fusion_imageframe][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”https:\/\/www.earthsquad.global\/wp-content\/uploads\/2018\/05\/1-8.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”2_5″ layout=”2_5″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][\/fusion_builder_column][fusion_builder_column type=”3_5″ layout=”3_5″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”rgba(255,255,255,0.86)” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”40px” padding_right=”25px” padding_bottom=”25px” padding_left=”25px” margin_top=”” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]<\/p>\n

Leather <\/a>, em particular, \u00e9 problem\u00e1tico. De acordo com outros estudos, 20-30% do couro <\/strong> \u00e9 descartado como res\u00edduo durante produ\u00e7\u00e3o de cal\u00e7ados <\/a>. 3 <\/sup> No E.U. curtumes, os res\u00edduos s\u00f3lidos chegam a cerca de 1.200.000 toneladas \/ ano <\/strong>. As sucatas bronzeadas s\u00e3o t\u00f3xicas e potencialmente perigosas para a sa\u00fade humana e para o meio ambiente, devido ao seu alto teor de cromo.<\/p>\n

Atualmente, os fabricantes de cal\u00e7ados precisam sustentar altos custos para o descarte de res\u00edduos e tamb\u00e9m encontram v\u00e1rios problemas com as leis ambientais locais e nacionais, porque produzem uma quantidade muito grande de res\u00edduos muito poluentes. Al\u00e9m disso, os tratamentos de res\u00edduos s\u00e3o muito caros, devido \u00e0 presen\u00e7a de compostos t\u00f3xicos e ao alto consumo de energia envolvido (para transporte, manuseio, tratamentos f\u00edsicos, etc.). 4 <\/sup><\/p>\n

Alguns fabricantes de cal\u00e7ados est\u00e3o tomando nota e est\u00e3o come\u00e7ando a se esfor\u00e7ar para melhorar suas pontua\u00e7\u00f5es de sustentabilidade. Por exemplo, a Nike disse que 71% <\/strong> de seus cal\u00e7ados agora cont\u00e9m materiais feitos a partir de produtos residuais em seu pr\u00f3prio processo de fabrica\u00e7\u00e3o, incluindo sapatos velhos e outros materiais de sucata. 5 <\/sup> Tamb\u00e9m contratou um Diretor de Sustentabilidade para liderar esfor\u00e7os para alcan\u00e7ar redu\u00e7\u00e3o de desperd\u00edcio, pr\u00e1ticas de trabalho justas e melhor gerenciamento da cadeia de fornecimento global.<\/p>\n

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Esses esfor\u00e7os visam o objetivo de uma manufatura de \u201ccircuito fechado\u201d, que elimina os res\u00edduos e alcan\u00e7a a sustentabilidade das mat\u00e9rias-primas. Mas enquanto os gigantes fabricantes de cal\u00e7ados <\/a> est\u00e3o tomando nota e dando os primeiros passos na sustentabilidade, outras empresas j\u00e1 come\u00e7aram a atingir essas metas e muito mais.<\/p>\n

Uma dessas empresas \u00e9 a Allbirds, que obt\u00e9m todas as suas mat\u00e9rias-primas de fontes sustent\u00e1veis \u200b\u200bglobalmente certificadas, incluindo l\u00e3, \u00e1rvores, cana-de-a\u00e7\u00facar, garrafas pl\u00e1sticas recicladas, \u00f3leo de mamona e papel\u00e3o reciclado. 6 <\/sup><\/p>\n

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Hist\u00f3ria da empresa<\/h3>\n

O fabricante de cal\u00e7ados Allbirds nasceu quando o fundador Tim Brown se uniu a Joey Zwillinger. Juntos, o jogador de futebol profissional da Nova Zel\u00e2ndia e o engenheiro americano come\u00e7aram a projetar um revolucion\u00e1rio tecido de l\u00e3 feito de l\u00e3 merino da Nova Zel\u00e2ndia m\u00e1gica e outros materiais naturais. A empresa acredita que a ind\u00fastria de cal\u00e7ados <\/a> costuma ignorar a proposta da Mother Nature. materiais a favor de alternativas sint\u00e9ticas mais baratas e que isso deve mudar. 7 <\/sup> Hoje, a empresa vendeu um escalonamento de 1 milh\u00e3o de pares de cal\u00e7ados de l\u00e3 em apenas dois anos. 8 <\/sup><\/p>\n

Quando Brown lan\u00e7ou pela primeira vez uma campanha do Kickstarter para avaliar o interesse do consumidor em cal\u00e7ados de l\u00e3, a campanha explodiu e ele vendeu US $ 120 mil em <\/strong> em quatro dias. 9 <\/sup> Brown rapidamente encontrou Zwillinger para ajud\u00e1-lo a cumprir sua promessa. A mensagem inicial e a hist\u00f3ria de material exclusiva ressoaram com os clientes, e o estilo se tornou um cl\u00e1ssico instant\u00e2neo.<\/p>\n

Hoje, a equipe cresceu para 100 pessoas e a empresa responde a centenas de coment\u00e1rios de clientes toda semana. A empresa recebeu US $ 27,5 milh\u00f5es <\/strong> em investimentos at\u00e9 agora e tem uma avalia\u00e7\u00e3o de US $ 385 milh\u00f5es <\/strong>. O objetivo dos fundadores \u00e9 ser uma empresa de bilh\u00f5es de d\u00f3lares. 10 <\/sup><\/p>\n

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Produtos<\/h3>\n

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A empresa produz hoje uma linha de edi\u00e7\u00e3o limitada de sapatos masculinos, femininos e infantis. Os seus corredores de l\u00e3 macios e quentes v\u00e3o bem no tempo frio, enquanto a sua luz e arejada \u00e1rvore Runners, Espregui\u00e7adeiras, Skippers e Zeffers de a\u00e7\u00facar v\u00e3o bem em clima quente. Eles operam uma loja on-line que \u00e9 enviada globalmente, bem como cinco lojas de varejo em S\u00e3o Francisco, Nova York, Los Angeles, Toronto e Wellington. Quando estreou em mar\u00e7o de 2016 com um estilo \u00fanico, um t\u00eanis de l\u00e3 de US $ 95, a revista Time classificou o Allbirds como “o t\u00eanis mais confort\u00e1vel do mundo”. 11 <\/sup><\/p>\n

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Inova\u00e7\u00f5es e ideias<\/h3>\n

Em um estudo sueco sobre o impacto da ind\u00fastria de cal\u00e7ados, os resultados indicaram que a produ\u00e7\u00e3o de material corresponde ao maior impacto ambiental, com 80% <\/strong> do ciclo de vida total. Os materiais que mais contribuem por quilo incluem couro <\/a>, l\u00e3, nylon, alum\u00ednio, borracha sint\u00e9tica, PET pl\u00e1stico <\/a>, pl\u00e1stico PU e viscose. O estudo tamb\u00e9m mostrou que a tend\u00eancia de mover a produ\u00e7\u00e3o de bens para pa\u00edses menos desenvolvidos com m\u00e1s condi\u00e7\u00f5es de trabalho, problemas de sa\u00fade e falta de legisla\u00e7\u00e3o ambiental apropriada est\u00e1 levantando ainda mais preocupa\u00e7\u00f5es, n\u00e3o s\u00f3 entre clientes, mas tamb\u00e9m governos e a ind\u00fastria em geral. sup> 12<\/p>\n

Com essas preocupa\u00e7\u00f5es em mente, a Allbird projetou e desenvolveu um t\u00eanis que minimiza a maioria das contribui\u00e7\u00f5es negativas da ind\u00fastria de fabrica\u00e7\u00e3o de cal\u00e7ados. Ele consegue isso adquirindo suas mat\u00e9rias-primas para seus cal\u00e7ados de fontes sustent\u00e1veis \u200b\u200bglobalmente certificadas. Em vez do tradicional couro <\/a>, nylon e borracha sint\u00e9tica, os tr\u00eas principais componentes do Allbirds cal\u00e7ados <\/a> s\u00e3o l\u00e3, \u00e1rvores e cana-de-a\u00e7\u00facar. <\/span><\/p>\n

[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=”2_5″ layout=”2_5″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”45px” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”2_5″ layout=”2_5″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”11462″ max_width=”” style_type=”glow” stylecolor=”” hover_type=”zoomin” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https:\/\/www.earthsquad.global\/wp-content\/uploads\/2018\/08\/20-59.jpg[\/fusion_imageframe][\/fusion_builder_column][fusion_builder_column type=”3_5″ layout=”3_5″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]<\/p>\n

A l\u00e3 de ovelha merino na Nova Zel\u00e2ndia \u00e9 superfina, o que a torna respir\u00e1vel, reguladora de temperatura e absor\u00e7\u00e3o de umidade sem arranh\u00f5es irritantes da l\u00e3 tradicional. O processo de l\u00e3 usa 60% <\/strong> menos energia do que os materiais usados \u200b\u200bem sapatos sint\u00e9ticos t\u00edpicos. 13 <\/sup><\/p>\n

O segundo material usado nos sapatos Allbirds s\u00e3o \u00e1rvores. A empresa obt\u00e9m um material natural de fibra renov\u00e1vel feito de \u00e1rvores feitas com a tecnologia Tencel (\u2122) Lyocell. As \u00e1rvores s\u00e3o origin\u00e1rias de uma planta\u00e7\u00e3o sul-africana que minimiza o uso de fertilizantes e depende da chuva, n\u00e3o da irriga\u00e7\u00e3o. Em compara\u00e7\u00e3o com o material tradicional, esse material usa 95% <\/strong> menos \u00e1gua e reduz a pegada de carbono da empresa pela metade. 14 <\/sup><\/p>\n

[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_counters_box columns=”3″ color=”#ff6f6f” title_size=”” icon=”” icon_size=”” icon_top=”” body_color=”” body_size=”” border_color=”” animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_counter_box value=”80″ delimiter=”” unit=”%” unit_pos=”suffix” icon=”” direction=”up” \/][fusion_counter_box value=”60″ delimiter=”” unit=”%” unit_pos=”suffix” icon=”” direction=”up” \/][fusion_counter_box value=”95″ delimiter=”” unit=”%” unit_pos=”suffix” icon=”” direction=”up” \/][\/fusion_counters_box][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”https:\/\/www.earthsquad.global\/wp-content\/uploads\/2018\/05\/40-2.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”60px” padding_right=”40px” padding_bottom=”40px” padding_left=”40px”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”rgba(255,255,255,0.9)” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”40px” padding_right=”25px” padding_bottom=”25px” padding_left=”25px” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]<\/p>\n

Finalmente, o terceiro componente do cal\u00e7ado Allbirds \u00e9 a cana de a\u00e7\u00facar, que \u00e9 usada para fazer a sola de sapato Sweetfoam (\u2122). A cana-de-a\u00e7\u00facar \u00e9 t\u00e3o autossuficiente que, quando \u00e9 processada, sua biomassa \u00e9 extra\u00edda para abastecer a f\u00e1brica e fertilizar a safra do pr\u00f3ximo ano. 15 <\/sup><\/p>\n

Materiais auxiliares utilizados no sapato tamb\u00e9m s\u00e3o provenientes de materiais inovadores. Os la\u00e7os dos Allbirds s\u00e3o feitos de pl\u00e1stico reciclado garrafas <\/a>. A adi\u00e7\u00e3o de \u00f3leo de mamona ajuda a aumentar o conte\u00fado natural das palmilhas. At\u00e9 a embalagem \u00e9 feita com 90% de papel\u00e3o reciclado.<\/p>\n

O que a Allbirds percebeu no in\u00edcio \u00e9 que os consumidores querem entender o produto e os materiais. Eles tamb\u00e9m querem transpar\u00eancia na cadeia de suprimentos e confiam nas marcas que eles ap\u00f3iam para fazer algo mais. 15 <\/sup> A empresa cumpre esta promessa.<\/p>\n

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Coopera\u00e7\u00f5es<\/h3>\n

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Garantir um processo de aquisi\u00e7\u00e3o globalmente certificado e sustent\u00e1vel para suas mat\u00e9rias-primas n\u00e3o \u00e9 algo que qualquer empresa possa fazer sozinha. A Allbirds confia na coopera\u00e7\u00e3o com padr\u00f5es e auditorias internacionalmente reconhecidos para garantir um alto n\u00edvel de conformidade com a miss\u00e3o de sua empresa.<\/p>\n

A sustentabilidade da l\u00e3 \u00e9 medida por um \u00edndice desenvolvido por organiza\u00e7\u00f5es como a ZQ Merino na Nova Zel\u00e2ndia, que monitora a ind\u00fastria de l\u00e3. Eles garantem que a l\u00e3 proveniente de Allbirds seja mantida em altos padr\u00f5es de agricultura, manejo da terra e bem-estar animal.<\/p>\n

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Os componentes baseados em \u00e1rvores dos sapatos s\u00e3o certificados pelo Forest Stewardship Council (Conselho de Manejo Florestal), que garante que os materiais cumprem padr\u00f5es r\u00edgidos para proteger as florestas, os animais e as pessoas que dependem deles. 17 <\/sup><\/p>\n

A cana-de-a\u00e7\u00facar usada para fazer SweetFoam (\u2122) \u00e9 origin\u00e1ria do sul do Brasil, onde a planta\u00e7\u00e3o de cana-de-a\u00e7\u00facar depende da \u00e1gua da chuva, n\u00e3o da irriga\u00e7\u00e3o. \u00c9 um recurso totalmente renov\u00e1vel que cresce rapidamente, removendo carbono da atmosfera no processo. A conformidade e os padr\u00f5es rigorosos s\u00e3o assegurados pela confian\u00e7a nos padr\u00f5es globais do Proforest, com auditorias adicionais das fazendas sendo conduzidas por terceiros. 17 <\/sup><\/p>\n

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Outra vantagem do Allbirds \u00e9 sua coopera\u00e7\u00e3o com a comunidade tecnol\u00f3gica em S\u00e3o Francisco. Desde o seu lan\u00e7amento, eles receberam uma aten\u00e7\u00e3o extremamente positiva da m\u00eddia atrav\u00e9s de sua associa\u00e7\u00e3o com a comunidade VC, sendo chamada de “chocantemente confort\u00e1vel” pela Forbes, “l\u00e3 leve maravilha” pelo BuzzFeed e “ridiculamente suave, respir\u00e1vel e favor\u00e1vel” pela Business Insider. 19 <\/sup><\/p>\n

A empresa est\u00e1 em fase de crescimento e est\u00e1 organizando cole\u00e7\u00f5es especiais para varejistas como Pop-in @ Nordstrom e Outdoor Voices. On-line, voc\u00ea pode fazer um tour virtual por todas as suas localiza\u00e7\u00f5es em todo o mundo, come\u00e7ando em S\u00e3o Francisco, Wellington e Downtown LA.<\/p>\n

Se voc\u00ea gosta da empresa e da sua miss\u00e3o, voc\u00ea pode apoiar simplesmente comprando um par de seus sapatos de $ 95. Ou v\u00e1rios pares. “Eu n\u00e3o me sinto mal comprando v\u00e1rios pares porque s\u00e3o ecologicamente corretos e s\u00e3o sustent\u00e1veis”, disse Greg Liles, 25 anos, um dan\u00e7arino de Nova York que chama os corredores de l\u00e3 de “andar ao redor da cidade”. de sapato. \u201d 20 <\/sup><\/p>\n

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No estudo sueco que analisou o impacto ambiental da ind\u00fastria cal\u00e7adista na Su\u00e9cia, o pesquisador delineou um cen\u00e1rio otimista para a transforma\u00e7\u00e3o da ind\u00fastria de cal\u00e7ados, que incluiu um menor consumo de cal\u00e7ados, eletricidade mais verde, cal\u00e7ados mais leves e melhor gerenciamento de res\u00edduos. de couro, que, quando tudo fica mais dif\u00edcil, reduziria o impacto ambiental em at\u00e9 50%.<\/p>\n

O Allbird atende a esses indicadores e alcan\u00e7a resultados ainda melhores, reduzindo o impacto da l\u00e3 em 60% <\/strong>, impacto de tecido em 95% <\/strong> e impacto de suas solas de a\u00e7\u00facar completamente renov\u00e1veis. O apoio da empresa pode ajudar a criar um ecossistema de alternativas para as ind\u00fastrias mais poluidoras, como a fabrica\u00e7\u00e3o de cal\u00e7ados. Isso permitir\u00e1 o desenvolvimento cont\u00ednuo de fontes de mat\u00e9rias-primas sustent\u00e1veis, o que pode nos aproximar ainda mais do melhor cen\u00e1rio poss\u00edvel do que se pensava. <\/span><\/p>\n

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1<\/sup> http:\/\/www.leathermag.com\/features\/featurepractical-factory-sustainability-in-the-footwear-industry-5027395\/
\n2<\/sup> http:\/\/news.mit.edu\/2013\/footwear-carbon-footprint-0522
\n3<\/sup> https:\/\/link.springer.com\/article\/10.1007\/s10098-014-0776-x
\n4<\/sup> http:\/\/www.eurekanetwork.org\/project\/id\/2221
\n5<\/sup> https:\/\/www.csmonitor.com\/Environment\/2016\/0511\/Why-Nike-is-making-most-shoes-from-manufacturing-waste
\n6<\/sup> https:\/\/www.allbirds.com
\n7<\/sup> https:\/\/www.allbirds.com\/pages\/our-story
\n8<\/sup> https:\/\/footwearnews.com\/2018\/business\/power-players\/allbirds-joey-zwillinger-tim-brown-sustainable-shoes-1202556409\/
\n9<\/sup> https:\/\/footwearnews.com\/2018\/business\/power-players\/allbirds-joey-zwillinger-tim-brown-sustainable-shoes-1202556409\/
\n10<\/sup> https:\/\/pitchbook.com\/news\/articles\/how-allbirds-became-my-favorite-vc-backed-company
\n11<\/sup> Ibid.
\n12<\/sup> http:\/\/publications.lib.chalmers.se\/records\/fulltext\/218968\/218968.pdf
\n13<\/sup> https:\/\/www.allbirds.com\/pages\/our-materials-wool
\n14<\/sup> https:\/\/www.allbirds.com\/pages\/our-materials-tree
\n15<\/sup> https:\/\/www.allbirds.com\/pages\/our-materials-sugar
\n16<\/sup> https:\/\/footwearnews.com\/2018\/business\/power-players\/allbirds-joey-zwillinger-tim-brown-sustainable-shoes-1202556409\/
\n17<\/sup> https:\/\/www.allbirds.com\/pages\/our-materials-tree
\n18<\/sup> https:\/\/www.allbirds.com\/pages\/our-materials-sugar
\n19<\/sup> https:\/\/pitchbook.com\/news\/articles\/how-allbirds-became-my-favorite-vc-backed-company
\n20<\/sup> https:\/\/www.wsj.com\/articles\/how-the-worlds-most-comfortable-shoe-is-challenging-nike-and-adidas-1526917726<\/div>\n

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