{"id":21686,"date":"2018-08-22T15:50:34","date_gmt":"2018-08-22T15:50:34","guid":{"rendered":"https:\/\/www.earthsquad.global\/company-portrait-all-birds\/"},"modified":"2018-10-10T19:19:07","modified_gmt":"2018-10-10T19:19:07","slug":"company-portrait-all-birds","status":"publish","type":"post","link":"https:\/\/www.earthsquad.global\/es\/company-portrait-all-birds\/","title":{"rendered":"Retrato de la compa\u00f1\u00eda: todos los p\u00e1jaros"},"content":{"rendered":"

[fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb border_size=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb3_5″ layout=\u00bb3_5″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb]Los efectos ambientales negativos de la industria de calzado <\/a> est\u00e1n bien documentados. La industria utiliza muchos productos qu\u00edmicos peligrosos, que tienen un impacto adverso significativo en el medio ambiente y los empleados. 1 <\/sup> Esto se complica a\u00fan m\u00e1s por una compleja cadena de valor desde la materia prima hasta la f\u00e1brica y el consumidor.<\/p>\n

Un par t\u00edpico de zapatillas para correr genera 30 libras de emisiones de mon\u00f3xido de carbono, lo que equivale a mantener encendida una bombilla de 100 vatios durante una semana, seg\u00fan una evaluaci\u00f3n del ciclo de vida del MIT. 2 <\/sup> En 2010, los consumidores compraron casi 25 mil millones de zapatos en todo el mundo.[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb2_5″ layout=\u00bb2_5″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb 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Cuero <\/a>, en particular, es problem\u00e1tico. Seg\u00fan otros estudios, 20-30% de cuero <\/strong> se descarta como residuo durante el calzado <\/a> producci\u00f3n. 3 <\/sup> en el E.U. curtidur\u00eda, los desechos s\u00f3lidos ascienden a 1,200,000 toneladas \/ a\u00f1o <\/strong>. Los desechos curtidos son t\u00f3xicos y potencialmente peligrosos para la salud humana y el medio ambiente debido a su alto contenido de cromo.<\/p>\n

Actualmente, los fabricantes de calzado tienen que soportar altos costos de eliminaci\u00f3n de desechos y tambi\u00e9n enfrentan varios problemas con las leyes ambientales locales y nacionales, ya que producen una gran cantidad de desechos muy contaminantes. Adem\u00e1s, los tratamientos de residuos son muy caros, debido a la presencia de compuestos t\u00f3xicos, y al alto consumo de energ\u00eda involucrado (para el transporte, manipulaci\u00f3n, tratamientos f\u00edsicos, etc.). 4 <\/sup><\/p>\n

Algunos fabricantes de calzado est\u00e1n tomando nota y est\u00e1n empezando a esforzarse por mejorar sus puntajes de sostenibilidad. Por ejemplo, Nike dijo que 71% <\/strong> de su calzado ahora contiene materiales hechos de productos de desecho en su propio proceso de fabricaci\u00f3n, incluidos los zapatos viejos y otros materiales de desecho. 5 <\/sup> Tambi\u00e9n contrat\u00f3 a un Oficial de Sostenibilidad para liderar los esfuerzos para lograr la reducci\u00f3n de desechos, pr\u00e1cticas laborales justas y una mejor gesti\u00f3n de la cadena de suministro global.<\/p>\n

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Estos esfuerzos apuntan a un objetivo de fabricaci\u00f3n de \u00abcircuito cerrado\u00bb, que elimina los productos de desecho y logra la sostenibilidad de las materias primas. Pero mientras los fabricantes gigantes de calzado <\/a> toman nota y dan sus primeros pasos en materia de sostenibilidad, otras empresas ya han comenzado a lograr estos objetivos y m\u00e1s.<\/p>\n

Una de esas compa\u00f1\u00edas es Allbirds, que obtiene todas sus materias primas de fuentes sostenibles certificadas a nivel mundial, que incluyen lana, \u00e1rboles, ca\u00f1a de az\u00facar, botellas de pl\u00e1stico recicladas, aceite de ricino y cart\u00f3n reciclado. 6 <\/sup><\/p>\n

[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb2_5″ layout=\u00bb2_5″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_imageframe image_id=\u00bb11006″ max_width=\u00bb\u00bb style_type=\u00bbglow\u00bb stylecolor=\u00bb\u00bb hover_type=\u00bbzoomin\u00bb bordersize=\u00bb\u00bb bordercolor=\u00bb\u00bb borderradius=\u00bb\u00bb align=\u00bbcenter\u00bb lightbox=\u00bbno\u00bb gallery_id=\u00bb\u00bb lightbox_image=\u00bb\u00bb alt=\u00bb\u00bb link=\u00bb\u00bb linktarget=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]https:\/\/www.earthsquad.global\/wp-content\/uploads\/2018\/08\/allbirds_wool_runners_in_white.jpg[\/fusion_imageframe][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bbhttps:\/\/www.earthsquad.global\/wp-content\/uploads\/2018\/05\/10-2-1.jpg\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb border_size=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb60px\u00bb padding_right=\u00bb40px\u00bb padding_bottom=\u00bb40px\u00bb padding_left=\u00bb40px\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bbrgba(255,255,255,0.84)\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb undefined=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb40px\u00bb padding_right=\u00bb25px\u00bb padding_bottom=\u00bb25px\u00bb padding_left=\u00bb25px\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb]<\/p>\n

Historia de la empresa<\/h3>\n

El fabricante de zapatos Allbirds naci\u00f3 cuando el fundador Tim Brown se asoci\u00f3 con Joey Zwillinger. Juntos, el jugador profesional de f\u00fatbol de Nueva Zelanda y el ingeniero estadounidense comenzaron a dise\u00f1ar una revolucionaria tela de lana hecha de lana merina m\u00e1gica de Nueva Zelanda y otros materiales naturales. La compa\u00f1\u00eda cree que la industria del calzado <\/a> a menudo pasa por alto los materiales de la Madre Naturaleza a favor de alternativas sint\u00e9ticas m\u00e1s baratas y que esto deber\u00eda cambiar. . 7 <\/sup> Hoy, la compa\u00f1\u00eda ha vendido un asombroso mill\u00f3n de pares de sus zapatos de lana en solo dos a\u00f1os. 8 <\/sup><\/p>\n

Cuando Brown lanz\u00f3 por primera vez una campa\u00f1a de Kickstarter para medir el inter\u00e9s de los consumidores en los zapatos de lana, la campa\u00f1a estall\u00f3 y vendi\u00f3 zapatos de $ 120,000 <\/strong> en cuatro d\u00edas. 9 <\/sup> Brown r\u00e1pidamente encontr\u00f3 a Zwillinger para ayudarlo a ejecutar y cumplir su promesa. La mensajer\u00eda inicial y la historia \u00fanica del material resonaron con los clientes, y el estilo se convirti\u00f3 en un cl\u00e1sico instant\u00e1neo.<\/p>\n

Hoy, el personal ha crecido a 100 personas, y la compa\u00f1\u00eda responde a cientos de comentarios de los clientes todas las semanas. Hasta ahora, la compa\u00f1\u00eda ha recibido $ 27.5 millones <\/strong> en inversiones y tiene una valoraci\u00f3n de $ 385 millones <\/strong>. El objetivo de los fundadores es ser una compa\u00f1\u00eda de mil millones de d\u00f3lares. 10 <\/sup><\/p>\n

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Productos<\/h3>\n

[\/fusion_text][fusion_separator style_type=\u00bbdouble solid\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb sep_color=\u00bb#cccccc\u00bb top_margin=\u00bb\u00bb bottom_margin=\u00bb30px\u00bb border_size=\u00bb\u00bb icon=\u00bbfa-arrow-alt-circle-down fas\u00bb icon_circle=\u00bb\u00bb icon_circle_color=\u00bb\u00bb width=\u00bb\u00bb alignment=\u00bbcenter\u00bb \/][\/fusion_builder_column][fusion_builder_column type=\u00bb2_5″ layout=\u00bb2_5″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_imageframe image_id=\u00bb2736″ max_width=\u00bb\u00bb style_type=\u00bbglow\u00bb stylecolor=\u00bb\u00bb hover_type=\u00bbzoomin\u00bb bordersize=\u00bb\u00bb bordercolor=\u00bb\u00bb borderradius=\u00bb\u00bb align=\u00bbcenter\u00bb lightbox=\u00bbno\u00bb gallery_id=\u00bb\u00bb lightbox_image=\u00bb\u00bb alt=\u00bb\u00bb link=\u00bb\u00bb linktarget=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]https:\/\/www.earthsquad.global\/wp-content\/uploads\/2018\/05\/14-2-1.jpg[\/fusion_imageframe][\/fusion_builder_column][fusion_builder_column type=\u00bb3_5″ layout=\u00bb3_5″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb]La compa\u00f1\u00eda produce hoy una gama limitada de zapatos para hombres, mujeres y ni\u00f1os. Sus corredores y tumbonas de lana suave y c\u00e1lida van bien en climas fr\u00edos, mientras que sus \u00e1rboles ligeros y ventosos Runners, Loungers, Skippers y Sugar Zeffers van bien en climas c\u00e1lidos. Operan una tienda en l\u00ednea con env\u00edos a nivel mundial, as\u00ed como cinco tiendas minoristas en San Francisco, Nueva York, Los \u00c1ngeles, Toronto y Wellington. Cuando se estren\u00f3 en marzo de 2016 con un estilo \u00fanico, una zapatilla de lana de $ 95, la revista Time calific\u00f3 a Allbirds como \u00abel calzado m\u00e1s c\u00f3modo del mundo\u00bb. 11 <\/sup>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bbhttps:\/\/www.earthsquad.global\/wp-content\/uploads\/2018\/08\/12-66.jpg\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb border_size=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb3_5″ layout=\u00bb3_5″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bbrgba(255,255,255,0.84)\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb undefined=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb40px\u00bb padding_right=\u00bb25px\u00bb padding_bottom=\u00bb25px\u00bb padding_left=\u00bb25px\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb0px\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb]<\/p>\n

Innovaciones e ideas<\/h3>\n

En un estudio sueco sobre el impacto de la industria del calzado, los resultados indicaron que la producci\u00f3n de materiales corresponde al mayor impacto ambiental, con 80% <\/strong> del ciclo de vida total. Los materiales m\u00e1s importantes por kilogramo incluyen cuero <\/a>, lana, nylon, aluminio, caucho sint\u00e9tico, Pl\u00e1stico PET <\/a>, pl\u00e1stico PU y viscosa. El estudio tambi\u00e9n mostr\u00f3 que la tendencia de mover la producci\u00f3n de bienes a pa\u00edses menos desarrollados con malas condiciones de trabajo, problemas de salud y la falta de una legislaci\u00f3n ambiental adecuada genera a\u00fan m\u00e1s preocupaciones, no solo entre los clientes, sino tambi\u00e9n entre los gobiernos y la industria en general. sup> 12<\/p>\n

Con estas preocupaciones en mente, Allbird dise\u00f1\u00f3 y desarroll\u00f3 un zapato que minimiza la mayor\u00eda de las contribuciones negativas de la industria de fabricaci\u00f3n de calzado. Lo logra al obtener sus materias primas para sus zapatos a partir de fuentes sostenibles certificadas a nivel mundial. En lugar del tradicional cuero <\/a>, nylon y caucho sint\u00e9tico, los tres componentes principales de Allbirds footwear <\/a> son lana, \u00e1rboles y ca\u00f1a de az\u00facar. <\/span><\/p>\n

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El proceso de lana utiliza 60% <\/strong> menos energ\u00eda que los materiales utilizados en los zapatos sint\u00e9ticos t\u00edpicos. 13 <\/sup><\/p>\n

El segundo material utilizado en los zapatos Allbirds son \u00e1rboles. La compa\u00f1\u00eda obtiene un material de fibra natural renovable hecho de \u00e1rboles hechos con tecnolog\u00eda Tencel (\u2122) Lyocell. Los \u00e1rboles provienen de una plantaci\u00f3n sudafricana que minimiza los fertilizantes y depende de la lluvia, no del riego. En comparaci\u00f3n con el material tradicional, este material usa 95% <\/strong> menos agua y reduce la huella de carbono de la empresa a la mitad. 14 <\/sup>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_counters_box columns=\u00bb3″ color=\u00bb#ff6f6f\u00bb title_size=\u00bb\u00bb icon=\u00bb\u00bb icon_size=\u00bb\u00bb icon_top=\u00bb\u00bb body_color=\u00bb\u00bb body_size=\u00bb\u00bb border_color=\u00bb\u00bb animation_offset=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_counter_box value=\u00bb80″ delimiter=\u00bb\u00bb unit=\u00bb%\u00bb unit_pos=\u00bbsuffix\u00bb icon=\u00bb\u00bb direction=\u00bbup\u00bb \/][fusion_counter_box value=\u00bb60″ delimiter=\u00bb\u00bb unit=\u00bb%\u00bb unit_pos=\u00bbsuffix\u00bb icon=\u00bb\u00bb direction=\u00bbup\u00bb \/][fusion_counter_box value=\u00bb95″ delimiter=\u00bb\u00bb unit=\u00bb%\u00bb unit_pos=\u00bbsuffix\u00bb icon=\u00bb\u00bb direction=\u00bbup\u00bb \/][\/fusion_counters_box][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bbhttps:\/\/www.earthsquad.global\/wp-content\/uploads\/2018\/05\/40-2.jpg\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb border_size=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb60px\u00bb padding_right=\u00bb40px\u00bb padding_bottom=\u00bb40px\u00bb padding_left=\u00bb40px\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bbrgba(255,255,255,0.9)\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb undefined=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb40px\u00bb padding_right=\u00bb25px\u00bb padding_bottom=\u00bb25px\u00bb padding_left=\u00bb25px\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb]<\/p>\n

Finalmente, el tercer componente de los zapatos Allbirds es la ca\u00f1a de az\u00facar, que se utiliza para hacer la suela del zapato Sweetfoam (\u2122). La ca\u00f1a de az\u00facar es tan autosuficiente que cuando se procesa, su biomasa se extrae para alimentar el molino y fertilizar la cosecha del pr\u00f3ximo a\u00f1o. 15 <\/sup><\/p>\n

Los materiales auxiliares utilizados en el zapato tambi\u00e9n se obtienen de materiales innovadores. Los cordones de Allbirds est\u00e1n hechos de botellas de pl\u00e1stico recicladas <\/a>. La adici\u00f3n de aceite de ricino ayuda a aumentar el contenido natural de las plantillas. Incluso el embalaje est\u00e1 hecho de 90% de cart\u00f3n reciclado.<\/p>\n

Lo que Allbirds se dio cuenta desde el principio es que los consumidores quieren comprender el producto y los materiales. Tambi\u00e9n quieren transparencia en la cadena de suministro y confianza en las marcas que respaldan para hacer algo m\u00e1s. 15 <\/sup> La empresa cumple esta promesa.<\/p>\n

[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb border_size=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb45px\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb undefined=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb10px\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb]<\/p>\n

Cooperaciones<\/h3>\n

[\/fusion_text][fusion_separator style_type=\u00bbdouble solid\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb sep_color=\u00bb#cccccc\u00bb top_margin=\u00bb\u00bb bottom_margin=\u00bb30px\u00bb border_size=\u00bb\u00bb icon=\u00bbfa-arrow-alt-circle-down fas\u00bb icon_circle=\u00bb\u00bb icon_circle_color=\u00bb\u00bb width=\u00bb\u00bb alignment=\u00bbcenter\u00bb \/][\/fusion_builder_column][fusion_builder_column type=\u00bb3_5″ layout=\u00bb3_5″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb]Asegurar un proceso de adquisici\u00f3n sostenible y certificado globalmente para sus materias primas no es algo que ninguna compa\u00f1\u00eda pueda hacer sola. Allbirds conf\u00eda en la cooperaci\u00f3n con normas y auditor\u00edas internacionalmente reconocidas para garantizar un alto nivel de cumplimiento con la misi\u00f3n de su empresa.<\/p>\n

La sostenibilidad de la lana se mide mediante un \u00edndice desarrollado por organizaciones como ZQ Merino en Nueva Zelanda, que monitorea la industria de la lana. Aseguran que la lana obtenida de Allbirds se rija por altos est\u00e1ndares de agricultura, manejo de la tierra y bienestar animal.[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb2_5″ layout=\u00bb2_5″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ 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hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb]Los componentes basados \u200b\u200ben \u00e1rboles de los zapatos est\u00e1n certificados por el Forest Stewardship Council, que garantiza que los materiales cumplan con est\u00e1ndares estrictos para proteger los bosques y los animales y las personas que dependen de ellos. 17 <\/sup><\/p>\n

La ca\u00f1a de az\u00facar utilizada para hacer SweetFoam (\u2122) proviene del sur de Brasil, donde la plantaci\u00f3n de ca\u00f1a de az\u00facar depende del agua de lluvia, no del riego. Es un recurso totalmente renovable que crece r\u00e1pidamente, eliminando el carbono de la atm\u00f3sfera en el proceso. El cumplimiento y los est\u00e1ndares rigurosos est\u00e1n garantizados por la confianza en los est\u00e1ndares globales de Proforest, con auditor\u00edas adicionales de las granjas llevadas a cabo por un tercero. 17 <\/sup>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bbhttps:\/\/www.earthsquad.global\/wp-content\/uploads\/2018\/08\/10-89.jpg\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb border_size=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb3_5″ layout=\u00bb3_5″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bbrgba(255,255,255,0.88)\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb undefined=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb40px\u00bb padding_right=\u00bb25px\u00bb padding_bottom=\u00bb25px\u00bb padding_left=\u00bb25px\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb0px\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbno\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb]Otra ventaja de Allbirds es su cooperaci\u00f3n con la comunidad tecnol\u00f3gica de San Francisco. Desde su lanzamiento, han recibido una atenci\u00f3n extremadamente positiva de los medios a trav\u00e9s de su asociaci\u00f3n con la comunidad de VC, incluyendo el llamado \u00absorprendentemente c\u00f3modo\u00bb de Forbes, \u00ablana ligera se pregunta\u00bb de BuzzFeed y \u00abrid\u00edculamente suave, respirable y de apoyo\u00bb de Business Insider. 19 <\/sup><\/p>\n

La compa\u00f1\u00eda se encuentra en una fase de crecimiento y est\u00e1 organizando colecciones especiales para minoristas como Pop-in @ Nordstrom y Outdoor Voices. En l\u00ednea, puede obtener un recorrido virtual de todas sus ubicaciones en todo el mundo, comenzando en San Francisco, Wellington y el centro de LA.<\/p>\n

Si le gusta la empresa y su misi\u00f3n, puede apoyarlo simplemente comprando un par de sus zapatos de $ 95. O varios pares. \u00abNo me siento mal comprando varios pares de ellos porque son ecol\u00f3gicos y son sostenibles\u00bb, dijo Greg Liles, de 25 a\u00f1os, un bailar\u00edn en la ciudad de Nueva York que llama a los Wool Runners su \u00abpaseo casual por la ciudad\u00bb. de calzado. \u00ab 20 <\/sup>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb2_5″ layout=\u00bb2_5″ spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb undefined=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb hover_type=\u00bbnone\u00bb border_size=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb 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En el estudio sueco que analiz\u00f3 el impacto medioambiental de la industria del calzado en Suecia, el investigador describi\u00f3 el mejor escenario para la transformaci\u00f3n de la industria del calzado, que inclu\u00eda un menor consumo de calzado, electricidad m\u00e1s ecol\u00f3gica, zapatos m\u00e1s ligeros y una mejor gesti\u00f3n de residuos. de cuero, que cuando todos se ponen m\u00e1s duros, reducir\u00eda el impacto ambiental hasta en un 50%. <\/strong><\/p>\n

Allbird cumple con estos indicadores y logra mejores resultados, al reducir el impacto de lana en un 60% <\/strong>, el impacto de tela en un 95% <\/strong> y el impacto de sus suelas de az\u00facar completamente renovables. El apoyo de la compa\u00f1\u00eda puede ayudar a crear un ecosistema de alternativas para las industrias m\u00e1s contaminantes, como la fabricaci\u00f3n de calzado. Esto permitir\u00e1 el desarrollo continuo de fuentes sostenibles de materias primas, que nos pueden acercar a\u00fan m\u00e1s al mejor escenario posible de lo que anteriormente se cre\u00eda posible. <\/span><\/p>\n

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1<\/sup> http:\/\/www.leathermag.com\/features\/featurepractical-factory-sustainability-in-the-footwear-industry-5027395\/
\n2<\/sup> http:\/\/news.mit.edu\/2013\/footwear-carbon-footprint-0522
\n3<\/sup> https:\/\/link.springer.com\/article\/10.1007\/s10098-014-0776-x
\n4<\/sup> http:\/\/www.eurekanetwork.org\/project\/id\/2221
\n5<\/sup> https:\/\/www.csmonitor.com\/Environment\/2016\/0511\/Why-Nike-is-making-most-shoes-from-manufacturing-waste
\n6<\/sup> https:\/\/www.allbirds.com
\n7<\/sup> https:\/\/www.allbirds.com\/pages\/our-story
\n8<\/sup> https:\/\/footwearnews.com\/2018\/business\/power-players\/allbirds-joey-zwillinger-tim-brown-sustainable-shoes-1202556409\/
\n9<\/sup> https:\/\/footwearnews.com\/2018\/business\/power-players\/allbirds-joey-zwillinger-tim-brown-sustainable-shoes-1202556409\/
\n10<\/sup> https:\/\/pitchbook.com\/news\/articles\/how-allbirds-became-my-favorite-vc-backed-company
\n11<\/sup> Ibid.
\n12<\/sup> http:\/\/publications.lib.chalmers.se\/records\/fulltext\/218968\/218968.pdf
\n13<\/sup> https:\/\/www.allbirds.com\/pages\/our-materials-wool
\n14<\/sup> https:\/\/www.allbirds.com\/pages\/our-materials-tree
\n15<\/sup> https:\/\/www.allbirds.com\/pages\/our-materials-sugar
\n16<\/sup> https:\/\/footwearnews.com\/2018\/business\/power-players\/allbirds-joey-zwillinger-tim-brown-sustainable-shoes-1202556409\/
\n17<\/sup> https:\/\/www.allbirds.com\/pages\/our-materials-tree
\n18<\/sup> https:\/\/www.allbirds.com\/pages\/our-materials-sugar
\n19<\/sup> https:\/\/pitchbook.com\/news\/articles\/how-allbirds-became-my-favorite-vc-backed-company
\n20<\/sup> https:\/\/www.wsj.com\/articles\/how-the-worlds-most-comfortable-shoe-is-challenging-nike-and-adidas-1526917726<\/div>\n

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